Signage sustainability: why raw materials matter

Display Signage

Written by Made by Landmark - 13 Jul 2023

Sustainable business practices, products and services have become more important now than ever. In 2021, the estimated waste generation in England was around 33.9 million tonnes. Sustainable signage plays a crucial role in promoting environmental responsibility and minimising the negative impact on the planet. Eco-friendly signage materials range from recycled plastic to timber and these are used for both aesthetics and sustainability.

Why does sustainable branding matter?

Using sustainable materials and recyclable signage means there’s less waste that makes it into landfills. This ultimately leads to a cleaner world for future generations. Whether it’s your company’s goal to be more socially accountable or social responsibility is part of your business strategy, sustainable signage will help you reach that goal. Making use of eco-friendly signs will also reduce your carbon footprint. 76% of global consumers are calling for companies to reduce their environmental footprint and 61% of UK consumers feel sustainability is more important to them than it was two years ago.

Eco friendly signage materials

Besides being a highly durable material, timber is also an infinitely and naturally renewable material, making it perfect for sustainable signage. Some well-designed structures made from wooden materials last for centuries so you won’t go wrong when choosing timber signage. 

Recycled plastic is another environmentally-friendly material for signage and the most recyclable material. When we use recycled plastic, we cut down on the amount of crude oil that needs to be extracted from the earth unsustainably. According to the Association of Plastic Recyclers (APR), using recycled materials actually reduces energy consumption and greenhouse gas emissions.

Types of sustainable signage

Sustainable signs use renewable materials and finishes (as opposed to the non-environmentally friendly materials). Using recyclable material reduces the need to grow, harvest or extract new raw materials from the earth and makes for sustainable signage manufacture.

HardRok graphics panels

HardRok is just one of our premium panel materials.  It’s a digitally printed and encapsulated aluminium panel offering pin-sharp graphics and an outstanding 10 year anti-fade warranty.  It works especially well in areas of high UV such as coastal and mountainous areas.

Being solid aluminium it has a high recycled content and is easily recyclable at end of life and is a very popular material for graphics panels.


Display signs

Aberdeen Display Signs

Display signs are often found in parks and public open spaces. These often outline key information, dos and don’ts, warnings, maps and more. These signs can be chunky with a triple post design and double panels and are often made of wood or timber. Our Aberdeen Display Sign is timeless and consists of a simple aesthetic and flawless craftsmanship.

A-frame boards

IMG 0016

An A-frame type of sign is useful to attract and direct visitors to key points of interest. They are also known as sandwich boards as they have double-sided poster display holders and are constructed from two boards hinged together. When unfolded, the base feet spread out in triangular form. Our Cromer A-frame Board is superbly crafted and a recent modification means that the timber panels can be replaced, making this classic design even more versatile. 

Banner posts

Langdon Nature Discovery Park Banner Sign

Banner posts are typically used to welcome or greet visitors on busy roads or highways, but also at entrances or exits of parks and public spaces. Banner posts look stunning with a well-designed and printed banner with your company’s branding and logo. Our Henley Banner Post has a unique asymmetric frame and is made of beautiful hardwood timber. Additional branding can be engraved or painted on the frame. Be sure to use UV resistant print for the writing to prevent wear and tear. 

Fingerpost signs

Perth Fingerpost

Fingerpost signs combine clear wayfinding information with indestructible construction. This type of signpost consists of a post with one or more arms, known as fingers, and points in the direction of travel to places named on the finger. It also might include distance information. Our Lambourn Fingerpost is beautifully crafted from recycled plastic and each finger has enough room for visible print, icons and distances. This is a popular product and has been used by Mercedes-Benz and Bramall Hall in Stockport.

What are the benefits of eco friendly signage?

Environmental Conservation – sustainable signage aims to minimise energy consumption, water usage, and waste generation during the manufacturing process.

Carbon Footprint Reduction – sustainable signage utilises renewable materials like bamboo, recycled plastics, or biodegradable alternatives, thus reducing greenhouse gas emissions and the carbon footprint.

Waste Reduction – eco-friendly signs emphasise the importance of sustainability and recyclable materials which can be reused or disposed of responsibly at the end of their life cycle. This approach helps to reduce waste in landfills, contributing to a greener future.

Brand Reputation and Customer Perception – embracing sustainability portrays a positive brand image and lets your customers know that your business is committed to corporate social responsibility.

Sustainable signage solutions

Sustainable signage not only provides direction and guidance, but also assists your business to be more socially responsible. Using recyclable signage means that less waste ends up in landfills, your carbon footprint is reduced and you assist with environmental conservation for a greener tomorrow.

To browse our sustainable signage solutions and wayfinding for every situation and environment, click here. Alternatively, contact us for more information. 

Written by Made by Landmark - 13 Jul 2023

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