Wayfinding Strategy

Wayfinding strategy is so much more than designing a suite of wayfinding signage and choosing locations for them. For example, we consider things such as:

1. What is the client scope?
2. Are there cultural, historical or natural considerations?
3. Is there a methodology to take the client through the 4D process of Discovery, Definition, Development and Delivery?
4. Does the site require rebranding?
5. What is the client expectation of the finished strategy?

Careful use of sight-lines, furniture and landscaping can draw visitors through a site effectively while ensuring that signage is only used when appropriate. This saves cost and increases visibility, avoiding signage clutter, which detracts and distracts.

Landmark can create a strategy at RIBA Stage 2 to include background research, branding, design and location. This can be extended to include a tender ready specification document. We will provide a comprehensive document, uniquely matched to your requirements, that will stand the test of time.