Wayfinding Strategy

This is the fundamental platform to a successful outcome. Our Wayfinding signage mantra is ‘Helping you create unforgettable places’ and a professional well-crafted Wayfinding Strategy is half the job.

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  • Finding the way.

    Wayfinding strategy is so much more than designing a suite of wayfinding signage and choosing locations for them. For example, we consider things such as:

    1. What is the client scope?
    2. Are there cultural, historical or natural considerations?
    3. Is there a methodology to take the client through the 4D process of Discovery, Definition, Development and Delivery?
    4. Does the site require rebranding?
    5. What is the client expectation of the finished strategy?
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  • More than just signage.

    Careful use of sight-lines, furniture and landscaping can draw visitors through a site effectively while ensuring that signage is only used when appropriate. This saves cost and increases visibility, avoiding signage clutter, which detracts and distracts.

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  • Analyse, strategise, conceptualise.

    Landmark can create a strategy at RIBA Stage 2 to include background research, branding, design and location. This can be extended to include a tender ready specification document. We will provide a comprehensive document, uniquely matched to your requirements, that will stand the test of time.

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North Kesteven District Council – Sleaford wayfinding

North Kesteven District Council issued a tender for a new wayfinding strategy in Sleaford, which we were delighted to be awarded. This involved researching the existing brand guidelines and resources, developing a new brand and toolkit, creating a basemap and providing a DSP (design specification pack).

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We want to work with you.

Your project is our project, the Landmark team is waiting to hear from you…

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Timber Selection Guide

What to expect from your timber project. Common species, characteristics & examples.

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Creating Unforgettable Places

Wayfinding, Furniture & Lighting Catalogue Issue 46

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