Interpretation & Graphic Design

This is the art of bringing your site to life. Whatever your visitors are looking at, there is sure to be a story behind it and Landmark can create an engaging and unforgettable experience to help captivate, inform and educate your guests. 

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  • What is Interpretation Design?

    We can’t put it better than Freeman Tilden in his 1957 book Interpreting our Heritage:

    1. Any interpretation that does not somehow relate what is being displayed or described to something within the personality or experience of the visitor will be sterile.
    2. Information, as such, is not Interpretation. Interpretation is revelation based upon the information. But they are entirely different things. However, all interpretation includes information.
    3. Interpretation is an art, which combines many arts, whether the materials presented are scientific, historical or architectural. Any art is, to some degree, teachable.
    4. The chief aim of Interpretation is not instruction, but provocation.
    5. Interpretation should aim to present a whole rather than a part, and must address itself to the whole man rather than any phase.
    6. Interpretation addressed to children (say up to the age of twelve) should not be a dilution of the presentation to adults, but should follow a fundamentally different approach. To be at its best it will require a separate program.
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  • Better for everyone.

    Well-designed and easy to understand interpretation projects can go a long way in making your visitors feel more comfortable in their surroundings, and it can create a great user experience for them, enabling them to make the most of their visit. This can increase the likelihood of them returning and can also be a boon for your on-site staff, as they have to spend less time directing and informing visitors.

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  • Maximise interest.

    We can create numerous styles of interpretation projects, from hand-painted illustrations through to modern stripped-back styles and everything in between. Careful consideration of visitor interests ensures that the appropriate style is chosen for maximum impact.

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  • Led by experience.

    We ask the right questions to ensure we get it right first-time:

    1. Corporate or intimate, contemporary or classic, engaging or informative?
    2. Is the signage to encourage visitor dwell time, or keep them moving on quickly?
    3. Who is the audience and will the design resonate with them?
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  • Flexible approach.

    Our designers can work within existing branding, refresh and update older designs or create something entirely original.

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  • Your designs deserve the best panels.

    In all of our interpretation projects, we use high-grade aluminium as well as GRP (fibreglass), HPL (high-pressure laminate), stainless steel and many other materials to provide an exceptionally clear and long-lasting platform to show them off.

    HardRok is a premium aluminium panel with high vandal resistance and 10-year anti-fade warranty. It represents exceptional value for money.

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A collection of our interpretation design projects

Bracknell Forest Icehouse board


Byrons Pool

Barlow Burn

Kings Lynn West Norfolk

Inland Waterways

27605 Bracknell Forest DC panel Summer house page 0001

Commonwealth Foresters Memorial

Ferry Lane

Cringleford Board

Farleymoor Panel

We want to work with you.

Your project is our project, the Landmark team is waiting to hear from you…

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  • Landmark Accreditation ISO 9001
  • Landmark Accreditation ISO 14001
  • Landmark construction line
  • Landmark worksafe contractor
  • Grown In Britain
  • sign design society member

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