About This Project
This wonderful gem in the heart of The Broads is undergoing a transformation overseen by Natural England, who we were privileged to work with on this special project. No less than £4.5 million is being spent on restoring the 37-hectare lake and upgrading the Nature Trail.
The brief was to design a suite of wayfinding signage which is waterproof (in fact might be underwater some of the time), weatherproof, sympathetic with the surroundings and informative. A minor point was that the Nature Trail can only be reached by boat!
We are proud to have been chosen by Natural England to work with them, and we partnered with The Way Design who produced some amazing content and a complete ‘family’ of complementary signage. If you like what they produced, just drop an email to Howard Swift to find out more!
Fabrication took place off-site, and the signs were shipped together with the installation team across the Broad. Conditions were perfect for installation (and photography as the pictures show) and the first stage of the project was successfully completed in June 2017.
Signage was carefully designed to link the parks together and provide cohesion to quite an extensive linear trail, and key destinations appear as stations in an iconic mapping style.
Canal & River Trust released a competitive tender for a company to help with revealing this extraordinary landscape and interpreting it for the visitors.
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