We follow a simple four-step process based on the Design Council’s Double Diamond model:


landmark design process


  • Made By Landmark Wayfinding Strategy 20

    1. Discover

    We plan the project and get to know the place – expectations; communication and practical/structural considerations; what is special and characteristic about the place. The stage includes:

    • Kick-off meeting to plan and agree the scope, budgets and timings for the project.
    • Site visits(s) to walk and photograph the site, check sightlines, potential signage siting, ground conditions, visitor flows, traffic (vehicle and pedestrian), sense of place.
    • Audits of current signage, identities, messages, visitors, place characteristics.
    • Incorporation of findings into presentation and documentation.
    • Liaising with client to gather all required content, including placenames, maps, text.
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    2. Define

    Based on the finding of the previous stage, we design the graphic and structural elements. This stage includes:

    • Design of all graphic elements including a consistent and coherent visual design language, including logo mark, logotype, headline and other fonts, colour palette, iconography, map styles and other graphic devices.
    • Design of sign structures including a consistent and coherent physical language, with a clear hierarchy of signage types, and accounting for physical and ground conditions (e.g. sightlines, flooding).
    • Commissioning any third-party elements (e.g. copywriting, photography, illustration)
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    3. Develop

    We develop and revise elements to approval. This stage includes:

    • Development of content; copywriting, maps, illustrations, photography.
    • Develop and refine all graphic elements.
    • Design and refine all sign structural elements.
    • Propose and agree locations of all signs, based on hierarchy and visitor journeys.
    • Test builds and checks in workshop to test viability of proposed structures, refine if necessary.
  • Hatfield House 1981

    4. Deliver

    We present and install the all elements. This stage includes:

    • The branding applied to the scheme.
    • The wayfinding family showing all the components and hierarchy.
    • Location map showing components and zones Wayfinding realisation.
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    5. Develop (Wayfinding Realisation)

    The individual graphic elements are designed. This stage includes:

    • Detailed drawings of each wayfinding element.
    • RAMS and final checks for approvals.
  • Lectern Sign Cardiff

    6. Deliver (Wayfinding Realisation)

    We present and install all elements. This stage includes:

    • The elements are fabricated and quality checked.
    • They are delivered to site and installed.
    • Project completion and handover.


landmark wayfinding workflow

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Timber Selection Guide

Common species, characteristics & examples.

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Creating Unforgettable Places

Wayfinding, Furniture & Lighting Catalogue Issue 46.

Download Catalogue

Coordinating the Street Scene

Furniture, Signage & Shelters Mettro Catalogue.

Download Catalogue
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  • FSC® certified products available upon request

    FSC® certified products available upon request

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