The importance of wayfinding & architectural signage in urban landscapes

The importance of wayfinding

Written by Guy Walton - 6 Sep 2019

While it’s true that wayfinding is about helping people get to where they want to go, it can also create brand enhancements and key destinations.

In a world where cites are quickly and easily navigated with smartphone and information can be found within minutes, why is physical wayfinding necessary?

Wayfinding in urban landscapes proves to be – perhaps surprisingly – critical beyond basic navigation. Identification and information represented in elements such as monuments, directional systems, directories, interpretive and even regulatory signs enrich our experiences through urban environments.

In order to create a successful wayfinding system, physical wayfinding elements and systems strengthen brands by improving the legibility, navigation, understanding and accessibility of the environment.

  • They reinforce defining history, architecture & landmarks
  • Give less prominent districts and destinations a much-needed boost
  • Help the public find parking, improve traffic flow & ease the transition between car, pedestrian and transit use
  • Reduce visual clutter with clear, consolidated and on-brand information and identity

Good wayfinding in urban areas defines a Sense of Place, creating a ‘legible city’ helping to identify different areas and locations.

Whilst GPS will continue to be used, a city’s wayfinding programme can incorporate signage that clearly showcases landmarks which visitors may otherwise overlook.

Visible organisation and consistency makes urban wayfinding easier, meaning that a passerby can read and comprehend the message effortlessly.

Written by Guy Walton - 6 Sep 2019

Share this article

17 Mar 2020

ACM/HPL/GRP or PC? A quick guide to different graphics panel materials

Having designed your sign, you’ve then got the problem of deciding what type of panel to put in it. There are loads of different...

30 Sep 2019

What ideas should you consider when building your brand with signage?

There are plenty of factors to take into account, we have jotted down just a few of them to get you thinking! Knowing the...

13 Sep 2019

Landmark – where imagination, creativity and skills meet

Create an unforgettable visitor experience with the help of the Landmark design team. We are a collection of designers and craftsmen who work together...

We want to work with you.

Your project is our project, the Landmark team is waiting to hear from you…

Get in touch
  • Landmark Accreditation ISO 9001
  • Landmark Accreditation ISO 14001
  • Landmark construction line
  • Landmark worksafe contractor
  • GiBLogo web

We use cookies to ensure that we give you the best experience on our website.