How do we do a placemaking strategy?

Placemaking is the art of creating vibrant destinations that bring identity and a sense of belonging to neighbourhoods and areas. It transforms public spaces from mere functional areas into engaging and memorable environments. Picture a bustling plaza where people gather, interact, and appreciate their surroundings. This essence of effective placemaking goes beyond basic functionality, inviting exploration and fostering connections among individuals.

Placemaking is more than putting up a few signs, it is about creating spaces where people want to explore and return. A comprehensive placemaking strategy considers not only the physical attributes of a space but also the social and economic benefits that contribute to community well-being and cohesion. This focus is crucial for levelling up communities across England and nurturing places that residents are proud to call home.

Placemaking strategy: step by step guide

Understand the needs of the space and its users

The first step in any effective placemaking strategy is understanding user needs. It is essential to assess how individuals will interact with the space. Here are key considerations for this assessment:

• User surveys: Gather feedback from community members to understand their preferences. Ask specific questions about what they want from the space, such as seating, greenery, or activity areas.
• Observation: Monitor how people currently use the space. Take note of peak times and identify areas that are frequently used or neglected.
• Engagement: Create channels for ongoing dialogue to adapt to changing requirements. Regular check-ins can provide insight into evolving community needs.

Understanding these needs helps inform the design process. Effective wayfinding signs play a key role in guiding users and enhancing their experience. Informational signage should clearly direct users, making navigation intuitive and accessible.

Incorporate wayfinding & signage into the design

Integrating effective wayfinding into the landscape is essential. This ensures that signage complements the overall design while providing clear guidance. Here are crucial aspects of wayfinding design:

• Visibility: Ensure signs are easy to see and read from a distance. Choose locations that maximise visibility and consider using contrasting colours for better readability.
• Clarity: Use straightforward language and recognisable symbols. Signs should convey information quickly and without confusion, allowing users to understand their options at a glance.
• Consistency: Maintain a uniform style across all signage. This includes fonts, colours, and materials, which helps create a cohesive visual identity throughout the space.

By focusing on these elements, the design can enhance user experience significantly. Well-integrated wayfinding not only assists visitors but also contributes to the overall coherence of the space. An effective wayfinding strategy ensures that people can navigate confidently, leading to longer visits and increased community engagement.

Build community through design

Design features significantly impact how a space is perceived and used. Elements like public art and thematic signage can create a unique character and encourage community involvement. Consider the following:

• Local motifs: Incorporate designs that reflect local culture and history. This can include artwork that tells a story or symbols that represent the area’s heritage.
• Community involvement: Engage local artists and residents in the design process. Their input can lead to more meaningful designs that resonate with the community.
• Interactive features: Create opportunities for engagement, such as information kiosks. These can offer maps, event schedules, or historical information about the area.

When community input shapes the design, people develop a stronger connection to the space. Made by Landmark has expertise in creating custom designs that speak to local communities, helping reinforce their identity and make the space more inviting. Custom signage can highlight local events, promote businesses, and even provide educational information about the area.

Future-proof your placemaking strategy

A successful placemaking strategy should incorporate features that allow for future updates. Landmark’s signage products are designed for durability and aesthetic appeal. Here are important considerations:

• Universal design principles: Ensure signage can be adapted for various uses over time. This flexibility allows for changes in information, such as new businesses or community events, without needing a complete redesign.
• Modular systems: Implement signage that can be easily updated as community needs evolve. This includes using interchangeable panels or digital displays that can be modified quickly and efficiently.

Future-proofing helps maintain the relevance and functionality of the space as user patterns change. This approach ensures that effective wayfinding & signage remain in place, adapting to the community’s needs over time.

Monitor and refine

Placemaking is an ongoing process. Regular updates and refinements are essential for keeping spaces relevant and functional. Consider implementing a system to monitor how well the space serves its purpose. This could include:

• Feedback mechanisms: Encourage community members to share their thoughts about the space through surveys or feedback forms.
• Usage data: Track foot traffic and usage patterns to identify areas for improvement.
• Regular assessments: Schedule periodic evaluations of the space to ensure it meets user needs and remains engaging.

Engaging with the community for ongoing feedback is critical. Adaptations based on this feedback can help maintain a space that serves its purpose effectively. This continuous improvement is key to maintaining a successful placemaking strategy.

Bringing it altogether

An effective placemaking strategy involves understanding users’ needs, seamlessly integrating signage and wayfinding into the design, and engaging the community in the process. Future-proofing the strategy ensures that spaces can adapt over time, while regular monitoring and refinements keep them relevant and functional. By focusing on these key aspects, you can create public spaces that serve practical purposes and foster a sense of belonging among users.

With our expertise in wayfinding & signage, Made by Landmark is here to help you create spaces that function today and thrive for years to come. We invite you to reach out for a consultation or explore our placemaking services online. Let us help you turn your vision into a vibrant reality.