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Written by Made by Landmark - 12 Oct 2023
Lighting has the power to set the mood and create a great ambiance for your customers. The right lighting will transform your outdoor space into a warm, inviting haven while highlighting your property’s key features. This makes for a great first impression and a memorable customer experience. And which business doesn’t want that?
Let’s dive into the importance of outdoor lighting, with illuminating ideas on how to light your space to wow visitors!
Illuminating your business at night can deter crime and make it easier to identify intruders. This is especially important for businesses that operate after dark or that have valuable inventory stored outdoors. With a well-lit exterior consisting of outdoor lights with motion sensors, would-be burglars are less inclined to enter a property that they think is occupied and protected. As a result, you can rest assured that your business is secure even when you’re not there.
Adequate outdoor lights can help to prevent accidents and injuries, both for employees and customers. This is extremely crucial in areas where there are uneven surfaces such as in parks or nature reserves, steps, or other potential hazards.
Nothing is more unappealing than a building or outdoor space that looks dark and abandoned. Outdoor lighting will make it easier for people to see and navigate, especially at night, as well as improve your business’s overall appearance. Outdoor lighting like lamp posts and lighting bollards are especially important if your business has an outdoor area or has outdoor parking areas, entrances, or walkways.
Picture this: you visit two different venues, one is well-lit with warm atmospheric lighting while the other is poorly lit with only a single outdoor light. If you’re looking to host an evening function, which venue are you more likely to choose?
Lighting plays an important role in how potential customers view your business and by creating a welcoming and inviting atmosphere, your space will be more aesthetically pleasing. Clever positioning of lights can also be used to highlight architectural features or landscaping, further enhancing the look and feel of your space.
With outside lights, you can actually benefit your brand by accentuating parts of your location that aren’t visible in the evening. Whether it be a well-lit walkway that leads to your entrance or well placed lighting for signage visibility, your customers will appreciate and remember these details. These things add value to your brand and create a unique and memorable look for your business.
Solar lights, which convert sunlight into electricity, are an environmentally friendly option that allows you to save energy and money. These are ideal for outdoor lighting purposes to light up walkways, parks and dark skies reserves.
Provide a safe and well-lit path for visitors with strategically placed bollard lights. Our Bosco bollard lights are made from chestnut and have a rough, natural appearance that’s ideal for trails and paths where light pollution needs to be kept at a minimum. Bollard lights will help to identify your business, make it more visible at night and enhance its overall appeal.
For instance, our timber Eye posts were installed at Hothorpe Hall to provide gentle and elegant lighting for the pathways to really bring the beautiful destination to life. The timber lights blend into the surroundings to create a stunning woodland setting for special occasions.
Outdoor lamps are essential in car parks and will help to improve the safety and security of both drivers and pedestrians. Bollard lights can also be used to direct traffic and create a more welcoming atmosphere. Landmark Stelle lamp posts are the ideal solution for car parks as they are made of solid wood, providing a minimalistic appearance. Our Stelle wooden lamp posts are available in a single or double sided unit making it ideal for driveways, campsites, holiday parks and car parks.
You could also use bollard lights to line a courtyard or patio area of a restaurant, or to create a focal point in a park. This can help to create smaller dedicated areas for certain activities and is particularly useful in large outdoor spaces.
Our work with Polehanger Farm involved using solar bollard lights in the glamping area to provide a gentle light when the late evening arrives. The Bosco bollard lights offered a subtle illumination which enhanced the visitor experience and safety while not disturbing the wildlife.
Our range of lamp posts and lighting bollards are carefully manufactured for durability and sustainability making them the perfect addition to create an unforgettable atmosphere after dark!
Get in touch with the team at Landmark to find out how we can help with your outdoor lighting project.
Written by Made by Landmark - 12 Oct 2023
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